All work
Brand identity / Therapy

See Therapy

A brand identity for See Therapy, a counselling and art therapy practice run by Sarah Chun in Edinburgh and online.

Client
See Therapy
Output
Logo, brand identity, stationery

The client

See Therapy offers art therapy and counselling to help people express what can’t always be said, under the line “When words are hard to find”. Its approach is collaborative, compassionate and built on conversation.

The See Therapy stationery set in orange and olive: folders, envelope, cards and a phone stand

The mark

The logo is inspired by the letters S and T and a sprouting leaf. The owner feels that people are like seeds: you plant one and watch it grow.

The See Therapy logo in orange

The stacked See Therapy logo in orange The stacked logo in cream on orange

The See Therapy logo in cream The stacked logo in cream

Colour

A warm, earthy palette: an orange like terracotta, an olive green like new growth, and a soft cream that lets both breathe.

Terracotta#D77D49
Olive#7A7A49
Cream#FFFEE2

Pattern

The sprouting mark repeats into a pattern for the stationery.

The sprout pattern in orange on olive, with one mark picked out in cream The sprout pattern in orange

Next project →Barcode TypeType design / Modular type